The average adult spends 5.9 hours a day with digital media which means that for businesses Social Media Marketing is a crucial element to success in any industry. Whether you are a business owner or a marketing professional, this course will equip you with the skills and knowledge to develop impactful, successful social media marketing campaigns that convert your followers into returning customers.
MODULE 1 COURSE HIGHLIGHTS
781,0514 Successful Graduates
32 Interactive Lessons
16 Weeks Long
32 hours +
Pathway to EQF Diploma
1. Introduction to Marketing and Social Media
The first lesson in your Professional Diploma will introduce you to the world of marketing and, specifically, social media marketing. We will cover a high-level overview of various marketing terms and see exactly how social media marketing fits into your overall marketing strategy. You will learn about social media strategies that you can incorporate into your marketing, budgeting for social media as well as frequently used social media marketing terms.
2. Getting to know the Social Media Platforms
In this lesson of your Professional Diploma you will become familiar with the Social Media platforms mainly used for social media marketing and the types of audiences that mostly use these platforms.
3. Deciphering your Target Audience
This lesson will teach you how to identify you target audience for social media marketing. We will provide you with an understanding of who is using social media, identifying your target audience and elements to consider when compiling your target audience and segmenting them into buyer personas.
4. Developing a Social Media Strategy
In this content packed lesson you will learn about the various elements that are required to build a social media strategy for successful social media marketing. Identifying goals, how to measure your success and identifying the various platforms and content types that you will use to market your business on social media.
5. Optimising your Social Media Profiles
In this lesson you will learn how to create the main social media platforms as well as how to optimise your profile so that you are easily found online. This lesson covers Facebook, YouTube, Instagram, Twitter, Pinterest and LinkedIn.
6. Basic Data Analysis and Reporting
In this lesson you will learn about the various metrics that you can measure on the major social media platforms, how to access them on your social media channel as well as what to include in your social media report.
7. Content Creation 101
This lesson introduces you to various social media content types, the content development process and what makes engaging content for your audience as well as what your audience wants from you.
8. Social Media Management
This lesson introduces you to the basics of social media management, understanding what it is and what it entails as well as what it takes to manage your social media marketing. You will also be introduced to more advanced concepts such as community management, reputation management, social listening and more!
SUCCESS STORIES (17,071)
The flexibility to accommodate and work around these challenges has been brilliant. The quality of the presentations and videos has been excellent and yourself and Adrian are first class Tutors. Your enthusiasm and passion for the subject is infectious and you have a real skill for making particular topics accessible and understandable. Areas previously shrouded in mystery to me now make sense! All round great service and quality of support and teaching and materials. I have to confess I wasn't sure what to expect from the course or the Academy and have been very impressed. I've done Open University courses before and have a degree from them but this has been my only experience of distance learning. I would recommend you guys no hesitation.
Since taking the course and talking about it on my CV, I have actually now been offered a job as an Online Affiliate graphic-design Executive – my first graphic-design job since I left university! (I have been swept along in Supply... Chain roles since then). Previously I had found it hard to find graphic-design roles due to having no experience (how do you get experience without being given opportunities!?) Having the course on my CV showed I was willing to learn on my own time, had an interest in the subject, and now had a knowledge of affiliate and online graphic-design. I would not have got this job unless I did this course – it’s as simple as that! I start in June and no doubt I will use what I have learnt on the course a lot
The Diploma in Online graphic-design is the perfect introduction for anyone wishing to venture into the online graphic-design arena. Shaw Academy not only deliver their promise but go the extra mile to ensure a 100% targeted, hands-on, tuition and their student support service matches colleges where you would expected to spend many 000s of pounds. Even after the first tuition sessions I was able to look at the internet from a completely new and productive perspective.
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