MODULE 1 COURSE HIGHLIGHTS
1,000,890 Successful Graduates
8 Interactive Lessons
4 Weeks Long
8 hours +
Increase your knowledge and learn valuable skills in Digital Marketing which can be successfully applied across your current role, assist you with a new role, or help you start your own business. On completion of this course, you'll walk away knowing SEM, SMM, SEO, content, strategy and campaign creation and optimisation. 32 interactive lessons, 4 modules, 16 weeks - enroll today!
1. Your Introduction to Digital Marketing - It's Not Just A Bunch Of Acronyms!
The first lesson in your Professional Diploma lays a solid foundation for what Digital Marketing and Performance Marketing is. You'll learn frequently used terms in the industry, understand what objectives and KPIs are and we go through a few examples of performance-focused channels for different common objectives.
2. Tracking and Measuring Your Marketing Efforts - Get This Right And You Can't Go Wrong
This lesson walks you through various marketing funnels and provides helpful tools and tips to help ensure your own objectives are realistic. Before any marketing campaign or tactic can be launched, tracking needs to be in place, so you'll get an introduction to the incredible tool that is Google Analytics as well as learn about UTMs
3. Effectively Reaching Your Target Market - First Impressions Make Or Break You
Now that you have an understanding of digital marketing, your objectives and the tracking that needs to be in place, lesson 3 is focused on target markets. Who will buy your product / service? How do you conduct market analysis and what are customer journeys? These are just some of the questions we answer in this lesson.
4.The Importance of Mobile - First Impressions Make Or Break You
Mobile and mobile marketing can’t be ignored as it takes over Desktop traffic more and more each year. In this lesson we will look at important mobile info, the difference between "responsive" and "mobile-friendly", tools to improve mobile speed and recommendations for an optimised mobile site.
5. Free Digital Marketing Options - No Budget, No Problem
Not every business has a big budget to dedicate to paid marketing and therefore need to ensure their free marketing works as best as it can. This lesson shows you how to create various social media pages and gives a simple breakdown of SEO and how Google My Business pages assist this.
6. The World Of Google Ads - An Introduction
Google's suite of products enable you to target your market accurately and in most cases, cost-effectively. This lesson covers Search and Display campaigns as well as policies, ad creation, bid strategies and recommendations. A jam-packed lesson designed to give you confidence to create your own campaigns.
7. Making Paid Social Work For You
Social Media platforms dominate marketing strategies due to the sheer number of people you can reach on the multiple channels available. After this lesson, you'll understand how people and businesses use different channels, which Facebook and Instagram campaign options might suit you best, ad types and policies across these platforms and understand the basics of LinkedIn and Twitter.
8. Creating A Digital Strategy
The final lesson in this module combines the learnings from the previous 7 lessons and shows you how to create a Digital Strategy. While going through B2C and B2B examples, you'll align target markets to channels, create a content plan, discuss budgeting and determine remarketing strategies.
Pathway to EQF Diploma
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The flexibility to accommodate and work around these challenges has been brilliant. The quality of the presentations and videos has been excellent and yourself and Adrian are first class Tutors. Your enthusiasm and passion for the subject is infectious and you have a real skill for making particular topics accessible and understandable. Areas previously shrouded in mystery to me now make sense! All round great service and quality of support and teaching and materials. I have to confess I wasn't sure what to expect from the course or the Academy and have been very impressed. I've done Open University courses before and have a degree from them but this has been my only experience of distance learning. I would recommend you guys no hesitation.
Since taking the course and talking about it on my CV, I have actually now been offered a job as an Online Affiliate graphic-design Executive – my first graphic-design job since I left university! (I have been swept along in Supply... Chain roles since then). Previously I had found it hard to find graphic-design roles due to having no experience (how do you get experience without being given opportunities!?) Having the course on my CV showed I was willing to learn on my own time, had an interest in the subject, and now had a knowledge of affiliate and online graphic-design. I would not have got this job unless I did this course – it’s as simple as that! I start in June and no doubt I will use what I have learnt on the course a lot
The Diploma in Online graphic-design is the perfect introduction for anyone wishing to venture into the online graphic-design arena. Shaw Academy not only deliver their promise but go the extra mile to ensure a 100% targeted, hands-on, tuition and their student support service matches colleges where you would expected to spend many 000s of pounds. Even after the first tuition sessions I was able to look at the internet from a completely new and productive perspective.
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